![]() Single sign-on access with a user-provided identityĪzure AD B2C uses standards-based authentication protocols including OpenID Connect, OAuth 2.0, and Security Assertion Markup Language (SAML). ![]() Customize the HTML, CSS, and JavaScript in your user journeys so that the Azure AD B2C experience looks and feels like it's a native part of your application. You can customize the entire user experience with your brand so that it blends seamlessly with your web and mobile applications.Ĭustomize every page displayed by Azure AD B2C when your users sign-up, sign in, and modify their profile information. Custom-branded identity solutionĪzure AD B2C is a white-label authentication solution. Azure AD B2C is designed to be used by IT administrators and developers. Apart from authentication, Azure AD B2C service is used for authorization such as access to API resources by authenticated users. Who uses Azure AD B2C?Īny business or individual who wishes to authenticate end users to their web/mobile applications using a white-label authentication solution. It allows businesses to build customer facing applications, and then allow anyone to sign-up and into those applications with no restrictions on user account. It is built on the same technology as Azure AD but for a different purpose. It takes care of the scaling and safety of the authentication platform, monitoring, and automatically handling threats like denial-of-service, password spray, or brute force attacks.Īzure AD B2C is a separate service from Azure Active Directory (Azure AD). Your customers use their preferred social, enterprise, or local account identities to get single sign-on access to your applications and APIs.Īzure AD B2C is a customer identity access management (CIAM) solution capable of supporting millions of users and billions of authentications per day. Azure Active Directory B2C provides business-to-customer identity as a service.
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